Snapchat, which is becoming increasingly popular among teenage users. It allows users to share the disappearing-message craze in this social network app. The Wall Street Journal reported Wednesday that Snapchat turned down an all-cash offer from FB and will not consider any acquisitions or investment till next year. In other words, Snapchat can grow without Facebook’s help.This means that Facebook has to compete with Snapchat equally. It is not unusual that Facebook snap up a threatening competitor like Instalgram in the last spring. Buyout offer to Snapchat is a strategy to widen its target market, and also enrich its fancy functions of their apps. From my perspective, Snapchat was not making money from their apps, however, the buyout offer is a double-edged sword, which consists of both opportunities for growth and risks of their future individual development.
http://online.wsj.com/news/articles/SB10001424052702303789604579196023009484870