In terms of advertisements, people are used to ignore it or feel disgusting while they reading something online. However, Instagram has turned the table. From Chu Han’s blog, it was said that over 5% of impressions Instagram runs on the ads resulted in Likes. This is an unbelievable data for a marketing expansion throughout the ads.
18 hours after the first ad of @michaelkors’s watch was posted, there were 33,985 new followers and an increase of 16 times followers as a result of it.
Even there were 20% of negative commitments, 1% showed their purchase interests on the MK products. The effectiveness based on the MK instagram experiment was successful anyway, the total number of “likes” has showed the prospects of the ads.
I think I would agree with Han’s opinion that its prospects were based on their novel typed ad and the better photography. From my opinion, instagram ads are making more than that. As we know, Instagram is making the short-video photos in their networks. It seems like a huge potential for the 3rd parties to make their creative ads on Instagram. In addition, Instagram makes ads more like artworks, they may not be considered as ads.
https://blogs.ubc.ca/chuhan/
http://nitrogr.am/blog/key-metrics-first-instagram-ad/