Siri, the popular personal assistant in Apple devices may soon be calling a new company home. This is because it has recently been revealed that Apple may lose the core basics of Siri to its rival Samsung. Siri is not actually an Apple product but it’s really a product of SRI International. The personal assistant was spun out of the parent company as Siri Inc. which was acquired by Apple in 2010.

This in general would make many assume that the product was untouchable by a rival like Samsung but in reality, the voice recognition engine of Siri is provided by a separate company called Nuance Communications. This leads to the reason why Apple is afraid of losing Siri as Nuance and Samsung began merger talks back in  June 2014 and those talks have now intensified. This in my view puts Apple in a bind as if Samsung is indeed interested in merging with Nuance then Apple may be forced to outbid Samsung. This would not be in the best interest of Apple in my opinion as they would then be stuck with all of Nuance’s businesses in fields like health care and imaging which Apple would not be interested in.

     These actions by Samsung to me show that their is a cutthroat rivalry between the companies and Samsung may be doing this as leverage to either force Apple to pay a tremendous amount of money for a company they don’t really want or steal a vital part of their product. This also in effect may be a way for Samsung to discredit Apple CEO Tim Cook as losing Siri would be beyond embarrassing for both himself and the company.

http://www.itworld.com/mobile-wireless/439646/apple-about-lose-siri-samsung

http://www.phonearena.com/news/Samsung-tied-in-fight-with-Apple-over-supply-chain-control-as-only-10-of-Galaxy-S4-units-have-Exynos-chip_id43161

http://phandroid.com/2014/05/02/apple-vs-samsung-ends-with-guilty-verdict/