In Ariella London’s blog post, she highlights the fact that after 30 years the very popular lip balm brand Burt’s Bees is producing its first commercial. Like Ariella, I too was surprised to learn that this will be the first commercial that the company has made in 30 years as that is something very rare to see in today’s present age. Many brands rely on commercials and catchy slogans to move their product off shelves as their is now so much variety in the marketplace. Really, the fact that Burt’s Bees was able to hold off for so long shows how strong their brand name recognition is from simple means like word of mouth.

The reason I think that Burt’s Bees has such a strong brand name is that they have differentiated themselves in the marketplace with their focus on targeting a younger audience who appreciates different flavours and fun things like that. I personally do not know how successful Burt’s Bees television will be for the company, as they have been able to do so well without it. There is a very real possibility that the company will not see a major spike in sales because most people already know what the company is and what it stands for so they don’t need to see the commercial. I’m sure that Burt’s Bees will see an increase in sales heading into the holiday season, but I think it will be interesting to see in the long term if the investment the company made into the commercial was truly worth it.

http://www.nytimes.com/2014/09/26/business/media/with-whimsy-burts-bees-introduces-its-first-tv-campaign.html?ref=media&_r=0

http://www.vitacost.com/burts-bees-hand-salve-3-oz-2

http://adventuresingreenliving.wordpress.com/2013/01/23/make-your-own-lip-balm-similar-to-burts-bees/