Upon reading Peter Lee’s “Netflix to premiere major motion picture in 2015,” I discovered that Netflix was planning on premiering a major motion picture movie in 2015. This movie will simultaneously be shown in theatres and on its online website. “Crouching Tiger, Hidden Dragon: The Green Legend,” will be released both in theatres and through online streaming on August 28, 2015.

Peter believes that this is a monumental step for Netflix as it will be able to further expand its value propositions. I completely agree with this statement as it will finally allow viewers to watch newly released movies in the comfort of their home. By relieving the pain of physically going to a theatre and paying high prices for both the movie and food and beverages, Netflix will be able to increase its opportunities in the home entertainment industry.

Netflix will be able to create a hassle-free movie viewing alternative by further increasing the flexibility of their streaming services. In addition, Netflix would be the first company to introduce this alternative and would, therefore, position itself as a leader in the industry. Both other movie streaming companies, including Shaw Video On Demand and Blockbuster On Demand, and physical movie theatres could even be creatively destroyed by Netflix as it “converts the movie theatre experience into a thing of the past”  (Lee).

Works Cited

Barber, Elizabeth. “Netflix to Release First Original Movie.” Time. Time, 30 Sept. 2014. Web. 9 Nov. 2014.

Lee, Peter. “Netflix to Premiere Major Motion Picture in 2015.” UBC Blogs. 30 Sept. 2014. Web. 9 Nov. 2014.

“Netflix Jacks Monthly Membership Fee.” Tom’s Guide. Web. 9 Nov. 2014.