Dov Charney, the founder of American Apparel is the enfant terrible of the garment industry. A polarizing figure, he is known for both his philandering and for infusing his progressive politics into his business.
He draws both praise and criticism for his leadership style, but it must be acknowledged that he is an entrepreneur. As per Joseph Schumpeter’s definition, for his business is based on innovative ideas for both the products and the production methods.
His “Classic Girl” t-shirt is now a legendary staple in the garments industry. Meanwhile, his labour practices are likewise renowned. Not only does American Apparel pay fair wage and provide low cost health care to its factory workers, Charney has taken a company position on immigration reform. On AmericanApparel.net, there is a section called “Legalize LA”., which has become the name of a pro-immigration activism group underwritten by AA.
The creative-destructive process of capitalism that Schumpeter envisioned is manifested in Charney. Both a visionary and a rule-breaker, he drives the brand forward with his relentless vision. In addition to generating profit, it is admirable that Charney has taken on a social mission.
Not bad for a wiry kid from Montreal.
