In Alex Mei’s blog post, he comments on the versatility of the internet and how it can make both a positive and negative impact. His post allowed me to view the internet through different perspectives as well as create a better understanding of the true power of the internet in modern day society, as well as better relate to the articles I read.

The introduction of the internet has completely altered the mechanics of marketing strategies, as now they are often based on social media websites (ex. Twitter). The shift from billboards and blimps to Youtube promo videos has created for infinite possibilities in marketing departments. However, this change has allowed for consumers, or anyone for that matter, to voice and publicize their opinions freely. On one hand, it has created a virtual community that connects people globally in a optimally convenient manner, however, it also gives everyone the power to promote their opinions, no matter their morals. It has also allowed for business scandals to be spread rapidly and be attacked by critics. The stakes for companies to have their advertisements misinterpreted and get lost in translation are higher than ever. The internet has given power to cyber critics who have the capability to destroy the image of a company from the comfort of their own homes.

http://www.theguardian.com/technology/commentisfree/2014/sep/26/internet-changed-everything-nothing-serious-business

Donald Sterling with V.Stiviano attending an LA Clippers game prior to the scandal.

In April, 2014, TMZ Sports publicized Donald Sterling, Los Angeles Clippers owner, to be the center of a racial scandal. A recording of Sterling was released of him making racial remarks regarding his dislike of his female friend, V. Stiviano, being associated with African-American men.

As questions of the moral integrity of Sterling arose, The Clippers found themselves to be represented by a less-than adequate figurehead. Sterling’s single act brought negative publicity towards the entire franchise and had to be handled in a delicate manor in order to uphold the values of the NBA. NBA Commissioner, Adam Silver, consequently sentenced Sterling with a lifetime ban from any activities associated with the NBA, as well as a fine of $2.5 million to be donated to charity.

The ethical principals and morals of an individual contribute to the overall conduct of a companies business ethics. Discrepancies and injustices of an individual must be dealt with in order to maintain the integrity and persona of the entire company. Adam Silver was able to demonstrate this by eliminating the source of issue, being Donald Sterling, while making a positive impact by donating his fine to an anti-discriminatory organization, compensating for the actions of Sterling.

http://www.forbes.com/sites/leeigel/2014/04/29/why-adam-silver-was-right-in-banning-donald-stirling-from-the-nba/