In Alex Mei’s blog post, he comments on the versatility of the internet and how it can make both a positive and negative impact. His post allowed me to view the internet through different perspectives as well as create a better understanding of the true power of the internet in modern day society, as well as better relate to the articles I read.

The introduction of the internet has completely altered the mechanics of marketing strategies, as now they are often based on social media websites (ex. Twitter). The shift from billboards and blimps to Youtube promo videos has created for infinite possibilities in marketing departments. However, this change has allowed for consumers, or anyone for that matter, to voice and publicize their opinions freely. On one hand, it has created a virtual community that connects people globally in a optimally convenient manner, however, it also gives everyone the power to promote their opinions, no matter their morals. It has also allowed for business scandals to be spread rapidly and be attacked by critics. The stakes for companies to have their advertisements misinterpreted and get lost in translation are higher than ever. The internet has given power to cyber critics who have the capability to destroy the image of a company from the comfort of their own homes.

http://www.theguardian.com/technology/commentisfree/2014/sep/26/internet-changed-everything-nothing-serious-business