Nowadays, the success of a product or service is heavily dependent on more than just quality. The way that a product/service reaches their consumers makes a huge impact regarding how it is perceived as a whole. This is why most companies focus on the implementation of superior customer service to better create a positive image, which helps push marketing in general.

This article praises Starbucks for the company’s ability to provide fast service while taking the time to “linger” to ensure a genuine face-to-face interaction. It also explains what the typical consumer looks for when walking into an Apple Store, which includes an efficient purchase with time spent for “meaningful customer service”. I believe that the memory a merely friendly experience with a retailer, food chain, etc, leaves a longer lasting impression than the majority of corporate marketing strategies currently present in society. Developing a strong sense of care for customer service within a company is a simple way to generate a positive image that will greatly prove beneficial in the long run; consumer turnover rates are less likely to occur, as will the wrath of negative word of mouth being spread. Having the importance of strong customer service embedded into the minds of associates will foster a friendly environment for consumers which will indefinitely benefit a corporation.

http://www.forbes.com/sites/micahsolomon/2014/11/01/speed-up-your-customer-service-like-starbucks-and-apple-but-never-ever-rush-it/