Facebook’s Newly Added Feature – Egifting

Recently Facebook uncovered its newest gift-giving feature that will enable its users to send gifts to their friends conveniently on the computer. Rather than just a simple ‘Happy Birthday’ or ‘Congratulations’, Facebook users can now add a real present, from Starbucks’ gift cards to flowers and cupcakes. Facebook believes this new feature will generate more revenue. Although, this social network has been lacking in sales, this new idea might be its cure. The ability to send and receive gifts online is innovative and is a good point of difference that will spark users’ interest. In addition, Facebook will have the opportunity to partner up with hundreds of businesses with the feature providing a wide selection of gift options.