Monthly Archives: November 2012

Twitter is now widely used by companies as a digital PR tool. The social media platform allows companies to market their brand to almost the entire world since consumers have become more tech-savvy. Simultaneously, companies can receive quick feedbacks from … Continue reading →

In class 20’s reading about smart companies using environmental strategy to innovate, create value, and build competitive advantage, Wal-Mart stands out in this topic of sustainability. While setting environmental goals such as reducing waste, using environmentally friendly packaging, and running … Continue reading →

Prior to class 17’s discussion about fake product reviews, the scam of companies paying people to write glowing reviews has never crossed my mind. I was appalled by this since I have been convinced by five star ratings of products. … Continue reading →