Category Archives: Uncategorized

Twitter is now widely used by companies as a digital PR tool. The social media platform allows companies to market their brand to almost the entire world since consumers have become more tech-savvy. Simultaneously, companies can receive quick feedbacks from … Continue reading →

In class 20’s reading about smart companies using environmental strategy to innovate, create value, and build competitive advantage, Wal-Mart stands out in this topic of sustainability. While setting environmental goals such as reducing waste, using environmentally friendly packaging, and running … Continue reading →

Prior to class 17’s discussion about fake product reviews, the scam of companies paying people to write glowing reviews has never crossed my mind. I was appalled by this since I have been convinced by five star ratings of products. … Continue reading →

After class 14’s discussion about outsourcing, I decided to uncover other sources of customer service. In class, we were shown how outsourcing to India has its benefits of providing jobs, but at customers’ dismay. We were shown how call centres … Continue reading →

Toms Shoes – now been around for five years – is a social enterprise that is well-known and praised for its one-for-one product line, for every pair of Toms bought, a pair is donated to a child in need around … Continue reading →

In regards to Cathy Li’s blog about Burberry going digital, I agree with her analysis of how consumers might view the luxurious brand once it implements its latest business strategy of using technology. The firms CEO, Angela Ahrendts, has dismissed … Continue reading →

It is no surprise that the latest iPhone 5 would beat Blackberry’s previous phone sales, with a toppling 5 million units sold in just one weekend. Now with its newest phone, BB10, delayed for at least a year, Blackberry is … Continue reading →

Recently Facebook uncovered its newest gift-giving feature that will enable its users to send gifts to their friends conveniently on the computer. Rather than just a simple ‘Happy Birthday’ or ‘Congratulations’, Facebook users can now add a real present, from … Continue reading →

Antrepo, although fictional, has come up with the minimalist effect, which recreates the packaging of international brands, simplifying them to be exact. Packaging is a marketing technique, but overtime, packaging can become too complex, and some products need some minimal … Continue reading →

Workplace bullying is evidently not a secret nowadays when there are numerous lawsuits being filed by brave workers who are not only standing up for themselves, but providing a voice for other workers who keep workplace bullying a secret in … Continue reading →