{"id":51,"date":"2012-10-27T09:51:20","date_gmt":"2012-10-27T16:51:20","guid":{"rendered":"https:\/\/blogs.ubc.ca\/cathylee\/?p=51"},"modified":"2012-11-12T14:15:49","modified_gmt":"2012-11-12T21:15:49","slug":"toms-one-for-one","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/cathylee\/2012\/10\/27\/toms-one-for-one\/","title":{"rendered":"Toms: One for One"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Toms Shoes<\/a> – now been around for five years – is a social enterprise that is well-known and praised for its one-for-one product line, for every pair of Toms bought, a pair is donated to a child in need around the world. Toms was launched with $300,000 and is now earning millions while donating over a million pairs of shoes to children in poverty. Not only are customers attracted to the traditional Argentine slip-on shoes with a variety of colors and prints, they are attracted to the company\u2019s mission to give to those in need which is a worthy point of difference and competitive advantage. With the success of its shoes, the company has launched a second one-for-one product line with Toms Glasses<\/a>. When a pair of Toms sunglasses is sold, people in the developing world will get free glasses, medical treatment or eye surgery. As a social entrepreneur, Toms\u2019 CEO, Blake Mycoskie<\/a>, takes the initiative to travel and observe improvements in developing countries that could help with learning, working, and having a livelihood. First, he observed that shoes could help people with these basic human needs, now he has observed the same with improving peoples\u2019 eyesight.\u00a0The one-for-one company model addresses third world problems through Western consumption.<\/p>\n

Sources: \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0http:\/\/www.fastcompany.com\/1758060\/toms-glasses-newest-buy-one-give-one-product-toms-shoes \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0http:\/\/www.fastcoexist.com\/1678486\/toms-shoes-ceo-blake-mycoskie-on-social-entrepreneurship-telling-stories-and-his-new-book<\/p>\n","protected":false},"excerpt":{"rendered":"

Toms Shoes – now been around for five years – is a social enterprise that is well-known and praised for its one-for-one product line, for every pair of Toms bought, a pair is donated to a child in need around … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":14021,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-51","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/cathylee\/wp-json\/wp\/v2\/posts\/51","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/cathylee\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/cathylee\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/cathylee\/wp-json\/wp\/v2\/users\/14021"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/cathylee\/wp-json\/wp\/v2\/comments?post=51"}],"version-history":[{"count":6,"href":"https:\/\/blogs.ubc.ca\/cathylee\/wp-json\/wp\/v2\/posts\/51\/revisions"}],"predecessor-version":[{"id":68,"href":"https:\/\/blogs.ubc.ca\/cathylee\/wp-json\/wp\/v2\/posts\/51\/revisions\/68"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/cathylee\/wp-json\/wp\/v2\/media?parent=51"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/cathylee\/wp-json\/wp\/v2\/categories?post=51"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/cathylee\/wp-json\/wp\/v2\/tags?post=51"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}