Qoola’s stylish interior:

Sally Gao presented interesting ideas in her blog post, The Two Frozen Yogurt Stores in the Same Shopping Mall. She pointed out that although Qoola entered the market later than Yogen Fruz, Sally observed that Qoola usually had much more customers.

Some effective points of difference are 1. Qoola’s yogurt is self-served, providing the customer with room for customization.  Qoola also has a large variety of toppings and flavors to enhance this aspect. 2. Qoola’s store is very well designed, giving the customer a feeling of a special ambiance and a unique experience.  Not only is Qoola usually strategically located in the most stylish malls in town, it also provides its customers with free wi-fi, making Qoola a great place to hang out for teenagers.

Similar to Toms’ One for One product line, Qoola’s marketing is not so much focused on the product itself.  The marketing strategy is centered around the consumer’s entire experience of purchasing the product.  By purchasing the product, the customer is also paying for the experience of customizing their own meal and the enjoyment of the atmosphere.

Works Cited:

“Yogurt Nation vs. Tutti Frutti vs. Qoola.” Our Planet. N.p., n.d. Web. 19 Nov. 2012. <http://www.ourawesomeplanet.com/awesome/2010/06/yogurt-nation-vs-tutti-frutti-vs-qoola.html>.

“Review: Qoola Yogurt and Fruit on Denman.”Vancouver Blog. N.p., n.d. Web. 19 Nov. 2012. <http://www.miss604.com/2009/02/review-qoola-yogurt-and-fruit-on-denman.html>.