Sources: http://www.bbc.com/news/business-19894322

CBC news video: http://www.cbc.ca/player/News/Canada/Toronto/ID/2289503065/

Even though the action of recalling vehicles is a normal phenomenon to ensure drivers’ safety, Toyota’s frequent large scale recalls in recent years have held customers in doubt of its car quality. As the article has mentioned, this is not the first time Toyota has involved in a major recall. Unlike this time where the power switch on the driver’s door was faulty functioning, the company’s recall in 2009 claims its design of floor mat could result in possible pedal jam in vehicles.

This is crucial. Why? Because Japanese cars are renowned for its safety components, and Toyota, especially,  is a leading brand among the rest of its kind.Though there’s been no accident relating to this problem reported, Toyota’s reputation is definetly  going to be severely damaged after this matter. Everyone is going to be worried about buying a Toyota car right now. Toyota’s brand loyalty is seeing to be falling apart rapidly as many of its customers are stolen at the mean time of the crisis by its largest competitors: Ford and General Motor.

Just like how Nike is unable to erase people’s impression of it using child labour from the past, Toyota has just made the same mistake as Nike did in the past, and it has to pay for the price. And it already did, Toyota is suffering a plunge in sale worldwide. I think this is an important lesson for Toyota to remember: while expanding the business, the most important things to its brand name such as car safety shouldn’t be forgotten or neglected. Otherwise, the consequences are severe!