Sources:

http://www.the-cma.org/about/blog/consumers-are-pulling-out-their-mobile-before-their-wallet

Jessica made a great point on the vitalness for companies nowadays to be phone-accessible. With the popularity of cell phones increasingly growing, technologies has fianlly advanced to the point of allowing internet access via mobiles. This opens the real gate of information flow. People may not carry their heavy laptops around all day, but they will with an all task orientated lightweight device, cell phone.

Internet access via mobiles enables people to get all the information they need anytime, anywhere. One of the most frequent uses of this internet accessibly is on  researching a product, reading its related reviews, and then decide whether to buy it or not. At least that’s my way of shopping. I always make sure whatever I buy is worth the money and the cause. And one of the fastest way to do that is by reading what others who have had an experience with the product or service have to say. Therefore my final decision most often comes down to what I found online. That includes people’s opinions, difference in price, and the actual presentation of the product or service itself.

I have to say things are much easier for me and consumers in general to being able to search the result of the information we want. That in turn requires businesses to make themselves cellphone & web accessible.

Sources:

http://www.dailyfinance.com/2012/10/11/wendys-pigtails-get-first-touch-up-since-1983/

After reading Eli’s blog post on Wendy’s brand re-imaging, I partially disagree his opinion. I think there is a driving force for Wendy’s undergoing change of image, that is: people’s increasing appeal toward “healthy food choices”. With increasingly more studies proving the unhealthiness of fast-food, and people’s growing awareness toward health issues, it is likely that the fast food industry may experience a decline in demand in the future. However, it is certain fast food is never going to diminish completely. However, Wendy, sets itself apart from the rest in the category by re-positioning its brand in consumer’s mind as a “healthier” fast food restaurant. To prove the changes it’s making. Wendy begins to gradually add healthy elements, such as whole grain bread, to its burger choices.

However, I would suggest Wendy to do more than what it’s currently doing. In addition to redesigning logo and changing food options, Wendy should consider doing more promotions and marketing to spread the words. Inform people of the change is the key. Although I do agree with Eli’s point that people have already formed an unhealthy fast-food impression with Wendy. Changing people’s perceptions is always the hardest thing to do, and it often takes time. However, overtime, it’s going to work. And the people’s new “impression” of Wendy is going to become a big advantage Wendy has over other fast-food restaurants, such as Buger King and MacDonald.