Recently, People have received spam and text messages from unknown number about winning an iPad or iPhone. We definitely know there is no free breakfast in the world, and the behavior of these frauds is ethically wrong and absurd. This behaviour can leads to pricacy concerns for the people who have clicked into the link due to their curiousity. However, it makes us deeply think about why those people defraud other’s money by making use of Apple’s product instead of targeting lulu lemon’s or Tom’s shoes.
In the perspective of marketing, we can simply attribute this particular behavior to two reasons of why they making use of Apple’s as the followings: First, The features of the Apple’s products are unique such as the SIRI that have on iphone4s as well as the clean-cut design. Therefore, most of the consumers approved and valued Apple’s products. Consequently, these products lead the current trend. Consequently, the consumers desire for Apple’s products not only because of its uniqueness but also for the benefit of convenience in consumer’s daily life. The second reason of making use of Apple’s brand is the impact of Apple is so great that everyone recognizes this brand and considers their products as essential goods even the prices are relatively expensive compared to others.
It is undeniable that The Apple Company is so powerful and greatly boosts the development of technology. It also affects the economy of The U.S market and increase the market share of the worldwide market.
The news release of IPhone 5 presented on the 12th of September.At the same time, will the people try to take advantage of the great influence of Apple’s product by applying marketing strategies in a bad way such like sending an email with virus that has an topic related to Apple’s product?