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In response to “CNET News Crave Samsung solar-powered school shines in rural South Africa” (External blog)

 

Refer to the blog post on cnet.com by Leslie Kats, she talks about the solar-powered school in rural South Africa that is introduced by Samsung. Basically, the solar-powered classroom is a shipping container that has installed solar panels, which can generate up to nine hours of electricity per day. Furthermore, the classroom itself is filled with Samsung electronic devices including notebooks, tablets and Galaxy notes. The classroom in South Africa mainly provides to the students in Africa who are not as fortunate as students in other countries. The project allows them to experience the technological development. Moreover, the portable school can offer students in Africa an excellent learning experience on some simple computer skills. Since the solar-powered school in rural South Africa was built last year, a lot of students are able to access the internet and get helped with their educations.

I am really impressed by the solar-powered school designed by Samsung. The project is operating as social-responsibility initiatives and Samsung tries to transform its advanced technology into a helpful practice environment in order to create more opportunities for the future generation in Africa. Samsung’s target is to reach 5 million students with its solar-powered school in Africa by 2015. By developing this kind of classroom, the education system in Africa area will be improved greatly. Therefore, Samsung should continue with their new innovations not only can satisfy modern people’s desire, but also able to help those people in need just like the demonstration of the solar-powered school for helping African students.

Reference: http://news.cnet.com/8301-17938_105-57542623-1/samsung-solar-powered-school-shines-in-rural-south-africa/?part=rss&tag=feed&subj=

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IKEA’s GREEN plan for its future

 

As we talked about sustainability this week, the largest furniture retailer, Ikea, is planning to shift to renewable energy by 2020. Ikea will move toward more energy-efficient products such as induction cooker and LED light bulbs. As the guest speaker addressed in class, design innovation products help customers with environmental issues. The new force of energy-efficient product can help with the reduction of gas emission. Furthermore, Ikea will be cutting half of its gas emission of the operation by 2015.

On the other hand, Ikea will be growing more trees than it uses for beds and cupboards. Ikea will be investing money into solar and wind power to produce most of its group’s energy in the future. This action plan definitely takes a step in regard to sustainability development for the environment. Also, it saves money for both the consumers and Ikea. The reduction of energy of household appliances for consumers will be saving money for them and be considered as an increase in income. The renewable energy will be saving a large amount of money for Ikea as well. This great strategy is supported by many environmentalists, and after the introduction of the Ikea’s “green” plan, Ikea is being seem as a significant role model for other companies.

 

 

Reference:http://www.smh.com.au/business/carbon-economy/ikea-assembles-plan-to-go-green-20121023-2837d.html

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The huge impact that Hurricane Sandy has on American economy

As we all know the unfortunate disaster of Hurricane Sandy took place in New York at the end of October had a great impact on US election 2012 as well as the American economy. According to “The New York Times: Hurricane Sandy impact extends to the supply chain could impede holiday sales” by Michael Johnsen, some warehouses for storing were forced to shut down and the distribution centers had to slow down the delivery. Apparently, Harricane Sandy affects the supply chain severely in America, and it definitely causes a great loss (about $3 trillion in output, equivalent to 20% of the gross domestic product).

As the instructor mentioned in class, the supply operation is very important when delivering goods and products to different countries. Most of the companies might rent warehouses near the port or far from the port by weighting the transportation fees and the renting fees of both options. Once the weather such like Sandy affects the supply chain, the supply chain operation managers require being decisive and having quick reactions in respond to the disaster. After the storm, the American economy is a facing a difficult timing in regard to housing issues, dealing a heavy blow to the national economy.

 

 

Reference: http://www.drugstorenews.com/article/new-york-times-hurricane-sandy-impact-extends-supply-chain-could-impede-holiday-sales?utm_source=GoogleNews&utm_medium=Syndication&utm_campaign=ManualSitemap

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Why do the brands price higher for their products in China than in America?

 

 

Nowadays, a lot of world-wide branded goods in China are more expensive than the goods that are being sold in America and Canada. Charging differences in price vary from different markets for things such as Starbucks Coffee, Coach’s bags and even Jeep Cars become a phenomenon. Nike is one of these popular brands that charges higher prices in China than in other countries for their sportswear as well as footwear. This year, Nike Company fined about 770,000 dollars for deceptive advertising in China because there is one basketball shoes model sell 70 dollars higher compares to the price for same pair of shoes in the American market. Moreover, this particular basketball shoes model contained only one air cushion instead of two cushions, which means the quality of this basketball shoes model in China is unqualified. In fact, Nike is only one of the companies that have this problem.

The reason behind this phenomenon is that the European economy is at a downward stage, and a lot of greedy sellers want to regain their sales by targeting Chinese market with a relatively higher price for their branded goods. In another word, this is a new marketing strategy for the foreign sellers who want to earn back the profit that they lost from the markets in Europe or in USA.

 

http://www.chinadaily.com.cn/china/2012-10/26/content_15850820.htm

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In response to Haley Shao’s post on “Android tablets moving in on iPad”.

According to Haley’s post about the previous sales in Apple’s Ipad and Android tablets, the surprising data signals that Ipad is not boosting their sales as expected. Instead, Android tablets have increased their sales by 10% in one year by selling them in a lower price compare to Ipad. It is undeniable that Apple makes great changes in technological advancements no matter from IPhone, IPad to Macbook. These Apple’s products do affect our life and create opportunities for other companies to build up different types of other business upon Apple’s products.

Recently, the new launch of IPad 3, Mini IPad and IPhone 5 definitely become a hot issue around the world although these new products had only a few satisfactory improvements. A lot of Apple fans who buy Apple’s new products just because they think those new products are fashionable and cool. However, there is a large amount of people reveals that they do not see any big changes or advanced developments in those newly introduced Apple’s electronic devices.

 

In my opinion, Apple might have to focus more on innovation and its quality instead of the number of various new models that they have presented in a short period of time.

Reference: https://www.vista.ubc.ca/webct/urw/tp0.lc5116011/cobaltMainFrame.dowebct

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How does the relationship between china and Japan affect their economy?

Recently, china and Japan are having a large dispute about Diaoyu Island which does not only affect the political powers but also heavily affect the economy in both countries. Some of the main exports from Japanese such as automobile and electronic devices are facing a dangerous challenge. The majority of Chine people are refusing to purchase any Japanese products. Even more extreme case, there are people continuingly destroying their Japanese-made products. There are protests for Japanese product almost everywhere. These two countries are experiencing a cold war, and it affects the economy of both countries at the same time. This is because China is the largest export and Import County in the world, and China is one of Japan’s largest exporting countries. During this period, Japan’s export rate to China decreased by 14 percent.

As one of the news on Chicago and tribune business news mentioned: “Almost a quarter of Japanese manufacturers are rethinking their investment plans in China and some may shift future production elsewhere after the spike in tensions between Asia’s two largest economies.” The Japanese market in China seems to have downgrade timing, so they need to switch their market segmentation into another country. On the first and, Japan is able to solve their problem in a short term. On the other hand, they are losing a huge opportunity market which its economic system is growing in the fastest pace amongst the world.

 

Reference: http://articles.chicagotribune.com/2012-10-23/business/sns-rt-us-japan-china-firmsbre89m1gs-20121023_1_japanese-companies-china-and-japan-china-dispute

 

 

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Frozen yogurt’s trend in North American market (Response to Ariel Liu’s post)

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Seeking the right timing for Twitter IPO

Seeking the right timing for Twitter IPO

 

In the previous class, we have talked about how the Initial public offering for Facebook was overvalued; therefore they had lost 50 billion dollars in the last three months.

In July of 2006, this new rising useful tool to build up social network called Twitter was being created. It already has about 140 million active users so far. Compared to Facebook, Twitter has created more interactions amongst the people who have common topics and interests.(point of parity) It built up a platform for people ranging from youngsters to people in middle age to comment on different issues and you can get immediate responses from other people who “followed” you.(point of difference) The source of Twitter revenue comes from the advertisements for companies such as Starbucks and BestBuy, and the total revenue of Twitter is about 140 million dollars in 2010. Now, the question of an IPO is “a decision we’ll make when we think the time is right for us,” he said. I think it is a smart decision for them to hold for the IPO for now as this new rising company is still setting up some new features and mobile advertisement recently.

 

http://www.theglobeandmail.com/technology/business-technology/

http://www.twitip.com/twitter-versus-facebook/

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Is the creation of Samsung Galaxy SIII worth it for Samsung Company?

One of the biggest headlined news which caught all eyes of audiences around the world just like a talking dog on YouTube has caught most eyes, was when Apple Company sued Samsung for being a copyist of Apple’s very own iPhone on their hit android phone called the “Samsung Galaxy SIII”. Apple has filed a lawsuit on Samsung’s imitation which has caused Samsung $1.05 billion. Even though it caused a loss of a huge amount of money, it’s all worth it. Samsung’s Galaxy smartphone sales helped the company earn a large amount of $4.33 billion in just three months after its launching.

The sales of Samsung’s Galaxy SIII soar over the recent sales of iPhone 4s. Despite the loss of reputation after the lawsuit, most people around the world will still be eying on the SIII over the iPhone 4s. This is because the Samsung Galaxy SIII is a practically better phone with the amount of price people pay for it. I think the features on it are equal or even better than the iPhone 4s and people can get it with a lower price. Apple might pick on Samsung again and sue them again for imitating on other stuff, but Samsung won’t mind losing another few billions of dollars because the launching of that phone already helped them earn large amount of profit in billions in just a few months.

Reference:

http://www.theaustralian.com.au/business/profit-loss/samsung-profit-soars-on-android-smartphones-galaxy-s3-sales/story-fn91vch7-1226436615047

http://www.pc-tablet.com/5278-apple-sues-samsung-galaxy-iii-bigger-version-iphone-4s/

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Warning! The great influence of Apple’s product opens a new market for the frauds and hackers

Recently, People have received spam and text messages from unknown number about winning an iPad or iPhone. We definitely know there is no free breakfast in the world, and the behavior of these frauds is ethically wrong and absurd. This behaviour can leads to pricacy concerns for the people who have clicked into the link due to their curiousity. However, it makes us deeply think about why those people defraud other’s money by making use of Apple’s product instead of targeting lulu lemon’s or Tom’s shoes.

In the perspective of marketing, we can simply attribute this particular behavior to two reasons of why they making use of Apple’s as the followings: First, The features of the Apple’s products are unique such as the SIRI that have on iphone4s as well as the clean-cut design.  Therefore, most of the consumers approved and valued Apple’s products. Consequently, these products lead the current trend. Consequently, the consumers desire for Apple’s products not only because of its uniqueness but also for the benefit of convenience in consumer’s daily life. The second reason of making use of Apple’s brand is the impact of Apple is so great that everyone recognizes this brand and considers their products as essential goods even the prices are relatively expensive compared to others.

It is undeniable that The Apple Company is so powerful and greatly boosts the development of technology. It also affects the economy of The U.S market and increase the market share of the worldwide market.

The news release of IPhone 5 presented on the 12th of September.At the same time, will the people try to take advantage of the great influence of Apple’s product by applying marketing strategies in a bad way such like sending an email with virus that has an topic related to Apple’s product?

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