China is now one of the world largest markets, and video game console companies fight for a slice of the pie. Xbox, a video game console by Microsoft, succeeded in being the first to make it to this large, lucrative market. Previously, game consoles sales were banned in China due to concerns about the violent content of the games, but now the ban is lifted.

In my opinion, there are certainly many advantages to being the first in a market. Microsoft essentially has a monopoly. Consumers are more open to experimentation. However, there are many drawbacks. Such drawbacks would include restriction on the content of the games, lack of knowledge in consumers’ taste among other factors.

Reference:

http://www.bbc.com/news/technology-29410358