Xiaomi, a cellphone vendor that started three years ago in China, is now the world’s third biggest phone manufacturer.

This article really caught my attention because in these short three years, Xiaomi has made it from a unheard cellphone manufacturer to what is now the world’s third largest manufacturer. This is particularly remarkable because the company has yet to expand its business outside of Asia, and with most of its demand is coming  only from China. A large part of Xiaomi’s success was due to its ability to resonate with the mass population of China by offering its cellphones at lower cost and better specification than its competitors and having applications and an interface that is tailored to the mass Chinese consumer–cost leadership strategy. This also goes to show that China is an growing market as its economy improves.

Reference:

http://www.theverge.com/2014/10/30/7130753/xiaomi-becomes-worlds-third-biggest-smartphone-maker-without-leaving-asia

http://timesofindia.indiatimes.com/tech/tech-news/Xiaomi-is-the-new-No-3-in-the-global-smartphone-market-Report/articleshow/44980773.cms