Today I read an article that sheds some light on how sales people should use social media from clickz.com. The article can be found here.

The site lists a few suggestions for sales people utilizing social media, and I would have to agree. A few examples are listed below:

Build a social home base

The author believes that a social hub provides the sales person with content and media that tell the stories that the prospects would like to hear. “Facts tell, stories sell” says the author.

Listen for leads

The author continues to say how being connected via social hubs may provide information that a sales person might not otherwise be exposed to and therefore lead to opportunities that might not otherwise be possible.

Make and bake social content

A part of the author’s advice for this point was in order to attract more traffic, one might try aggregating relevant information from different sources. This made a lot of sense to me when I think about the blogs and news casts that I follow. Many, if not all of the media I follow is in some way a summary of lots of little facts that make much more sense put together.

To be great, you must participate

This tip I thought was overlooked by many salespeople nowadays. For a sales person I can see this as being a very efficient means of developing leads and connections. Social media was meant to be used for interaction and if a sales person is just using his/her social media hub to send outward it really defeats the purpose.