If you’re anything like me, you might be thinking to yourself that Coke is one of a hundred well known brands who already have an online presence in the social media community, and that anything they post online is really different than the content any other well known brand would post and would find it hard to believe they can WOW you. And if you’re like me you’d be WRONG. Recently, I found this youtube video from 2010. It showcases how Coke was able to integrate Radio Frequency Identification (RFID) technology and Facebook to enhance the experience of their Coke Village visitors.

“…the village’s site was hosted on Facebook, to promote great interaction and broad exposure amongst teenagers.”

Those hundreds of visitors who opted for the Facebook function were given an arm band that contains a RFID microchip that contains the user’s Facebook username and password. With the arm band, users could conveniently share their experiences in real time on Facebook by swiping their arm bands at each village attraction. In addition, the arm band allowed its guests to be auto-tagged in any photos that were taken of them. It is said that the village’s 10,000 visitors produced 350,000 posts, and 500,000 “Likes”. This probably played a huge role in making Coke Village the most desired getaway for Israeli teens.

Given the great success of Coke Village, I think it’s only a matter of time before similar events begin to integrate similar real time sharing technology. Just of the top of my head I think the Coors Light Cold Party franchise (a subsidiary of Coors Light Brewing Company) would definitely benefit with their annual national tour that caters to those from Generation X.