Many of us still remember the overwhelming number of applicants that applied for the “best job ever” hosted by Tourism Queensland, which enticed applicants with a £73 000 salary for essentially taking a vacation in Australia and blogging about their experience.
Well, a local tourism branch, Tourism Richmond, is hosting a similar campaign but on a smaller scale. They are calling their campaign 365 Days of Dining in Richmond, BC.
“The chosen applicant will receive the following from Tourism Richmond:
- annual contract salary of $50,000
- daily stipend for restaurant meals
- apartment and living costs compensation for a period of one year (negotiable upon final selection)
- 1 year gym membership at the Richmond Olympic Oval”
Applicants are required to apply via Facebook. This was a smart move because of the amount of exposure the posting would get in combination with Facebook’s ease of use when using their “share” function. Last year, there were an estimated 630M Facebook users…that’s a lot of potential applicants. The biggest reason I think it was smartest to use Facebook is because it has the highest chance of be successful in viral marketing. With just a click of the mouse I can share the link to the 365 Days of Dining page or the application page. Don’t be surprised if links about this job posting start showing up on your Facebook news feed.
With all these internet empowered kids blogging about everything, I’m sure there will be lots of interests for this position.