I came across this great, informative video from Frankwatching that highlights how firms can market their brands online. It also showcases some statistics about the online environment consumers are in. They state that 1 in every 4 minutes spent online is on a social networking site, and that there’s a rise in the number of users going online via mobile phones and tablets and a decrease of those users on a computer.
Most of the tips they mention I would agree 100% with. The tip that really caught my attention, was the one about creating a mobile version of your website. I find that I myself, am slowly transitioning from lugging around my heavy laptop and hoping that I’m near a wi-fi hotspot to carrying my smart phone with connects to a 3G network. Also, the technology is changing in that I am considering buying a tablet that I can tether my smart phone to. I can definitely see how times are changing an a mobile version of every site will soon become the norm. So why not start now?
They go on to say that companies should create a mobile app and and integrating geo-location based apps. I am a little skeptical with this tip. The reason being is I’ve seen a a lot of good apps, but for each one excellent app I find, I see one hundred poor quality apps. Yes apps are relatively cheap to produce nowadays, but in most cases the quality or functionality just isn’t there. In terms of mobile apps I firmly believe you get what you pay for, and a good app is most likely going to cost an arm and a leg.
I watched the video and I think they are great tips! In my opinion, mobile marketing will be a fundamental part of any marketing portfolio in the coming years. As an example, according to an article dated April 12, 2011 on optit.com (text message marketing company), acceptance of mobile coupons has nearly doubled since 2005, from 14% to 22% of people using their mobile devices to redeem coupons and search for them. Anyways, good read and good video.