Courtney Davies' Blog

Ingvar Kamprad, creator of IKEA, can be considered one of the most famous entrepreneurs of our time. He demonstrates all the characteristics of a successful entrepreneur. Kamprad’s willingness to take risks and his innovative design brought IKEA to be one of the most well-known home funiture stores around the world. With the help of 20 designers, Kamprad was able to produce stylish, inexpensive furniture that was easily produced and supplied. Kamprad has developed a new way for businesses to visualize the perception of buyers and apply that to the fundamentals of a business.

IKEA first expanded in Eastern Europe, where the risk of entering the market was relatively high. The company carefully planned its emergence into the market while still establishing and conquering potential risks. IKEA has now expanded its stores into 26 countries. It became an international leader in the home funiture industry that began in Sweden. “Between 1970 and 1980, IKEA opened 77 stores in 17 new countries.” IKEA’s rapid expansion and creation demonstrates the entrepreneural characteristics displayed by the company and by Ingvar Kamprad himself.

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“IKEA as an Example of Entrepreneurial Business.” DocShare – A New Way to Share Documents Online. 28 May 2009. Web. 10 Nov. 2011. http://www.docshare.com/doc/116936/IKEA-as-an-example-of-entrepreneurial-busines.