Courtney Davies' Blog

In Adam Aston’s blog post on GreenBiz.com, “Method, Deutsche Bank, Bloomberg Among Firms Betting on WindMade“, he discusses the labeling of environmental companies. Introducing renewable energy sources is being made a public priority by all larger companies being pressured to create a sense of sustainability in the company.

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WindMade partners with companies such as Bloomberg, Motorola Mobility, and Method to create a label to identify the eco-friendly aspects of their business. However, as stated by Aston, “In the wilds of real-world retail environments, plenty can go awry with eco-labeling”. WindMade’s brand recognition provides a strong grounding and support for a business that displays its partnership with the company.

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Whole Foods stands out in the market for sustainability because 100 percent of their electricity demand is provided by renewable energy sources. The use of wind energy in the stores offsets the 551,000 metric tons of carbon dioxide pollution that would have been emitted. I feel that renewable energy should be one of the main focuses for any company. Sustainability is key, while companies can also capitalize on the value proposition.

Works Cited:

Aston, Adam. “Method, Deutsche Bank, Bloomberg Among Firms Betting on WindMade.” Web log post. Green Business News, Resources, and Sustainability Career Tools | GreenBiz.com. 22 Nov. 2011. Web. 23 Nov. 2011. <http://www.greenbiz.com/blog/2011/11/22/method-deutsche-bank-bloomberg-among-firms-betting-windmade?page=0,1>.

“Green Mission.” Whole Foods Market: Natural and Organic Grocery. Web. 23 Nov. 2011. <http://www.wholefoodsmarket.com/values/green-mission.php>.