Day: November 17, 2013

Both tech giants have announced the launch of a new gaming system this fall and as usual it will be a battle to see who can sell more consoles come Christmas time. Microsoft will be introducing the Xbox One which will retail for 500$ while Sony’s Ps4 will retail for 400$. This battle is going to be a close one, who do you think will come out on top?

For the first time Xbox is trying to diversify itself. It will still be trying to attract the average 18-25 year old gamer, however Microsoft is working to attract a broader target audience in order to sell its product. It aims to attract a yonger crowd with its all new and improved kinect integration. Xbox claims to have a gaming console that is… well not only for gamers. It provides a unique experience to anyone using the system. It has partnered up with companies such as Netflix and LastFM in order to bring the user an all in one experience.

On the other hand Sony and their all new Ps4 will be sticking to a mostly gaming audience. It has already been established that several famous gaming series will have better graphics on the Ps4. Besides better graphics there is also the cost. Sony has realized that their target market is not the rich but rather students and teenagers. By offering a gaming console that is superior in gaming quality at a lower price is certain to attract hardcore gamers.

It will be interesting to see which system is able to maintain their current customer base while expanding to new target markets. In my opinion, the Ps4 will do much better than the Xbox One. I have always been an Xbox fan, however the cost for the experience that you’re receiving just doesn’t quite add up to Sony and the Ps4. Either way, there will be a lot of happy children this winter!

sources:

http://www.independent.co.uk/life-style/gadgets-and-tech/news/ps4-vs-xbox-one-release-dates-prices-hardware-and-games–we-compare-the-lot-8937831.html

http://www.techradar.com/news/gaming/consoles/ps4-vs-xbox-720-which-is-better-1127315

The orders just keep on rolling in at Dubai’s air show. It’s no surprise that Boeing and Airbus are leading the pack with around 141.5 Billion USD in sales in just the first day of the air show. The largest clients of the air show so far have been the “Gulf three”. They are made up of the 3 of the biggest airline companies in the world based out of the middle east. They include Etihad, Emirates and Qatar airlines. They have “struck fear” into the competitors says CNN’s Richard Quest. During a time when most airlines are cutting back on the amount of aircraft they have in their fleets in order to reduce costs, these three giant airline companies are looking to lead the airline industry.

Boeing has received a whopping number of orders since the air show has begun especially from the “Gulf Three”. Emirate Airlines bought a whooping 150 Boeing 777x planes. This increase helped raise Boeing’s stock over $5.00 in the last few days. The air show came at a good time for boeing especially since many military contracts are not being renewed due to spending cuts by the U.S government. These contracts over the past few days will ensure the Boeing operates up through 2020 when they expect the 777 line of jets to be ready for commercial use.

Boeing has seen promising growth in the Middle east over the past few years. They now own 40% of the middle eastern market. Airbus on the other hand holds closer to 60% of the market because they realized the potential in the Middle Eastern market while Boeing did not. It will be interesting if Boeing begins to overtake Airbus because they are at a competitive advantage.
Sources:

http://www.france24.com/en/20131116-boeing-holds-nearly-40-percent-middle-east-market

http://edition.cnn.com/2013/11/17/business/dubai-airshow-emirates-airbus-quest/

http://www.boston.com/news/world/middle-east/2013/11/17/abu-dhabi-etihad-adds-boeing-planes/WST9df8yEUyENYnBL5NKmJ/story.html