Upon reading both Shannon Bell and Charmaine Ho’s blog I learnt that McDonald’s was struggling to compete with arising competition. In Shannon and Charmaine’s blog they discussed the advantages of altering the company’s menu to offer healthier options. After doing some research, I came across an article that discussed other choices that McDonald’s has to improve their revenue and profits. McDonald’s could simplify their menu, which would decrease prep time and thus increase their margins. Along with cutting costs, McDonald’s could expand its customized ordering options and include geographically specific items. Customers are drawn to the ability to customize orders, especially with McDonalds’ new quick and efficient ordering tablets. The regionally based menu items would also help increase margins and may motivate customers to try different locations. Furthermore, both these changes would help the company create points of difference that would increase customer’s incentive to buy their products.
Ultimately, I believe that these suggestions will be more successful than changing the company to become healthier. With numerous campaigns and documentaries that demonstrate how unhealthy the food currently is, the company’s image “in the gutter.” It is very difficult to change the customer’s perception of a company, therefore even if McDonald’s were to adjust its menu, they would most like still not be chosen as a healthy option. McDonald’s has been successful as a fast food chain. The company should continue doing what it is good at and find innovative methods to further increase margins and customer incentive.