Appearance is certainly one important criteria in judgment. When I was a child, my parents would take my sister and I to go grocery shopping. I really enjoyed those times because my parents would buy most of the things I liked to eat, except chips and soda. I would grab the most beautiful packaged product and put it in the cart and my Dad would ask me, “Why do you want to buy this?” And I would say, “Because it is pretty.” Consumers in general, especially children, are attracted to beautiful packaging. We usually think that beautiful packaging equals better quality. However, we can be mistaken with this marketing strategy. As a consumer, I think that if a company invest time in designing beautiful packaging, then it must be investing in the product’s quality as well. It is also true that majority of the good looking packaged products cost more than normal looking ones. Why is that? Manufacturers want consumers to think that they are superior than other brands for its quality and “packaging” and therefore it is more expensive.

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I think that packaging is really important for selling a product, since it is a way of displaying the product and the company to the market. It is true that appearance helps the promotion of a product. Most consumers buy a certain product from watching advertisements about it. If an unknown brand is introduced to the market, the only way to attract consumers is through its packaging. Besides developing good looking products, firms should also design convenient packaging for their products. Having a product that is difficult to carry around will probably discourage consumers to buy it in the first place. Therefore, promotion is definitely a word firms need to consider when it comes to selling its product.