As I was reading Jenny’s blog post this week, I found a really similar topic from what I posted on my blog last week. I agree with Jenny about how customer service decreases in quality when stores go on sale. Last week in my blog, I discussed about how the different pricing strategies affect consumer behavior in relation to buying a product. Interestingly, Jenny commented about how stores deal with sales and its impact on customer service. When a store is on sale, its main strategy is to have as many consumers in its store as possible. As Jenny mentioned, customer service decreases during sale period. Consumers in a way save money by receiving the 50% off, but the poor service may lead them to never come back to that store again. Since the price consumers pay is their sacrifice for getting a product, they may come to the conclusion that saving 50% is not worthwhile.

I really enjoy when stores go on sale, however I dislike the customer service provided, especially when you cannot try the clothes you are buying because there is no one in the fitting room area to help you. Every sales person is busy with the huge amount of customers in the store. When stores go on sale, our first instinct is to buy as much as possible. Sometimes you buy a product just because it is with a discount. It just feels like if you don’t buy anything, you are losing a great opportunity. Buying a product for a reduced amount does not always mean a gain. Many times you buy clothes because you think the price is worth it, but later you find out that you will never wear that clothes because you don’t really like it. As a result, stores should think about brand loyalty when offering a sale, since they can either increase the number of loyal customers or drastically decrease that number by just basing on their customer service performance during sale period.