One of Shaan’s recent blog posts that caught my attention was about McDonald’s advertisement. McDonald’s is giving free coffee for two weeks. I agree with Shaan about the strategy used by McDonald’s to get more customers to try McDonald’s coffee, a product that is new in its chain. I don’t think that McDonald’s mainly intention is to compete with other coffee shops, since it is the most popular food chain worldwide. I believe it only wants to advertise some of the other products it is selling besides hamburgers. By offering more products, McDonald’s is able to attend various consumer segments who prefer to drink cofee, tea or juice, instead of soda. I also agree with Shaan that the free coffee technique is a way to build cutomer loyalty. Consumers who frequently consume McDonald’s have more choices of beverages now and are more satisfied with McDonald’s variety. The strategy used is also very wise, since the cold weather combines with warm beverages like coffee. Therefore, consumers are likely to go to McDonald’s to have a free warm drink and a hamburger in addition!