As I was searching for an external marketing blog online, I found an interesting post by David Wolfe called “The Brain Thinks Brands are People” . David explains the functions of the left and right side of the brain. He says how a company’s logo like the Michelin Man is more than a simple cartoon. A logo has a great influence in a consumer’s life, since it represents the services and products a consumer consumes. In addition, I think the title chosen for the article was really clever because we often associate brands with people. Many times we have celebrities in mind when we think about a specific brand for instance. The reason for that is because we value brands. Like a celebrity, a brand can capture consumers’ attention. Indeed, brands determine who we are. More than connecting with our life, brands represent our lifestyle.

I really enjoyed checking David Wolfe’s blog. I found other interesting posts besides the one I discussed today. His motivation to keep sharing his interests with the marketing world shows how everyone is updated with the world and technology, especially elderly people.