In our last day of class, we saw the Kit Kat promotion strategy video. It was really clever for Nestle to design a new Kit Kat package and include the post as one of its distribution locations. The strategy of having stocks of Kit Kat in the post is really advantageous for the consumers. It is convenient for consumers to buy and send the product in just one place. I also think it is convenient to have the Kit Kat selling in the post because the product’s packaging is similar to a postcard. Since the post delivers almost anything, especially in the form  of written communication, such as letters, it is reasonable to have the Kit Kat message sent with the product itself.

However, I believe that Nestle’s strategy was successful in Japan mainly because it reflected some traits of the Japanese culture. I have observed that many Asian countries give a great importance to family and friends. Maybe for that reason, the Kit Kat strategy is so successful in Japan because people can send messages to their beloved ones. I believe that Nestle could be even more successful if it expanded this strategy to other countries. I think majority of the countries would accept the product, since people will be able to write a message and at the same time, send a treat to their beloved ones. Besides, everyone loves chocolate!