Monthly Archives for September 2012
Microsoft’s Innovative Twist on Brand Positioning
We are all too familiar with those tedious television ads that use the exasperating act of repetition in order to implant a message in our minds. Well, what if you found out that marketing was taking an innovative approach in … Continue reading
The iPhone 5: Saviour of the US Economy?
Even before the new iPhone 5 had been unveiled, the countless rumours, predictions, criticisms and hype over its release rendered it one of the hottest topics in current affairs. Now that the phone as finally been released, economists are beginning … Continue reading
BP’s Ethics a Concern for Investors
The devastating outcomes regarding the April 2010 oil spill in the Gulf of Mexico were made clear shortly after the devastating incident occurred. We were aware that the disaster cost the lives of eleven men. We were aware that it was … Continue reading