Category Archives for Uncategorized

Good Things Come in Small Packages

It wasn’t until a recent tutorial, in which our TA told us to brainstorm social enterprises and share them with the class, that I realized how unconventional or uncommon non-profit organizations and social enterprises seem to be. Apart from the … Continue reading

18. November 2012 by celiabeketa
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Walmart’s New Approach on Supply Chain Management

After a recent class on supply chain management, I came to realize that while supply chain management is an extremely important aspect of any business, it is seldom publicized. Its lack of promotion seems to be due to the fact … Continue reading

17. November 2012 by celiabeketa
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The Unforeseen “Leaders” in Corporate Sustainability?

I personally found the most recent class on CSR and sustainability extremely fascinating, and I was shocked to discover, having read an article on corporate responsibility, that traditionally “dirty” companies have the potential to demonstrate impressive advances in regards to sustainability. The … Continue reading

13. November 2012 by celiabeketa
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The Nexen Deal: a Trade-off Between Protection and Connections?

According to Maclean’s business blog, discrepancies have recently arisen over the projected approval or refusal of the Nexen deal; China’s $15.1 billion bid for a piece of Canada’s oil sands. Reading this blog post lead me to see that the … Continue reading

09. November 2012 by celiabeketa
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How does Joe Keep it Fresh?

After having read an article about Joe Fresh’s marketing director, Susan Krashinsky, and the store’s original marketing strategies, it occurred to me that there are aspects of the company that are similar to those of the companies Zappos and Zara, … Continue reading

26. October 2012 by celiabeketa
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Female African Entrepreneurs a Source of Economic Growth

After having read Josh Kron’s article on female entrepreneurship in Africa, I was shocked to discover that female African entrepreneurs are proving to do the seemingly impossible. Not only are they outperforming the men in regards to economic contributions, they … Continue reading

15. October 2012 by celiabeketa
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Re: First Nations Want “More” out of Mining Talks

Carey Lee’s blog post on the complexities regarding consultation processes between First Nations and the mining industry led me to ponder the importance of business ethics in situations such as these. First Nations in Northern Ontario have recently disputed the new mining … Continue reading

08. October 2012 by celiabeketa
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Microsoft’s Innovative Twist on Brand Positioning

We are all too familiar with those tedious television ads that use the exasperating act of repetition in order to implant a message in our minds. Well, what if you found out that marketing was taking an innovative approach in … Continue reading

30. September 2012 by celiabeketa
Categories: Uncategorized | 1 comment

The iPhone 5: Saviour of the US Economy?

Even before the new iPhone 5 had been unveiled, the countless rumours, predictions, criticisms and hype over its release rendered it one of the hottest topics in current affairs. Now that the phone as finally been released, economists are beginning … Continue reading

20. September 2012 by celiabeketa
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BP’s Ethics a Concern for Investors

The devastating outcomes regarding the April 2010 oil spill in the Gulf of Mexico were made clear shortly after the devastating incident occurred. We were aware that the disaster cost the lives of eleven men. We were aware that it was … Continue reading

12. September 2012 by celiabeketa
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