I have to admit, I’ve always been one of those people who constantly check’s their facebook on their phone, has the start up page as facebook on their computer and checks facebook at least every two hours when “doing homework”…you know, just taking a little break.
But my view on faceook has recently changed, especially since my future employer can easily look up my past. Sometimes I view facebook like a public Diary. Back in the 1900s they had paper to write things down and share with the world, but my generation has computers to share everything instantly, which can be extremely efficient but also very dangerous. I also recently found this article in the Globe and Mail that said “Facebook is a place that blurs the line between friendship, acquaintance, and stranger, and this is all the more true in business”. What we post now, might come back to haunt us later, and curent employers need to be extremely careful that they dont post bad things about their company, because they could get fired for their actions.
Of course Facebook can also be very useful, especially for small businesses or doctors as stated in “Community Relations 2.0.” by Thomas Boucher”. The Globe and Mail article from above stated a great success story about a bar that was looking to have soccer fans to come in and watch the game at their bar. Sure enough the bar owner was able to reach 800+ German Soccer fans via facebook in just a few hours. The bar was so successful that “There was a line all the way out the door and around the corner.”
I think, we really have to analyze Facebook and cut down on the time we spend on it doing personal things such as posting pictures and writing on friends walls. Its perfectly okay to use the worlds number one networking site for marketing reasons, such as promoting events, since its one of the most efficient ways to target all different types of people across the world.
References to all quotes:
http://www.theglobeandmail.com/report-on-business/your-business/business-categories/web-strategy/facebook-is-about-interaction-its-not-about-sales/article1733173/
https://www.vista.ubc.ca/webct/urw/lc5116011.tp0/cobaltMainFrame.dowebct