An entrepreneur in my opinion, is someone who comes up with a great idea and takes a risk to make profits with that idea! Gabriel Coco Chanel for example is one of the most innovative entrepreneurs I have ever come across. After watching the movie Coco Avant Chanel, I was amazed that she was the one who made wearing pants a possibility for women and by that she created a whole new market for womens clothing. Pants for women has developed into an extremely large market, especially over the last 100 years, since it has become acceptable for women to wear pants. This has gradually evolved into trends such as leggings and shorts, expanding the market even further. If Coco didn’t make it acceptable for women to wear anything that basically covered legs, we might still be walking around in high wasted skirts! As stated in the article for class prep 19, “Wealth is created when such innovation results in new demand”, which was certainly the case for Coco. The brand Coco developed; Chanel has become one of the leading high fashion labels making millions of dollars of revenue yearly. Eventually Coco’s life came to an end, but the legacy lives on. She choose famous Karl Largerfeld to pass on her vision and he has certainly done an exponential job in continuing to come up with the latest trends and spice up the fashion industry!
https://www.youtube.com/watch?v=bvDFPjx-uBU
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