While finding information for my stock project in finance I came across a very interesting article, similar to the one my classmate David Huynh posted about RIM. He mentioned that “Research in Motion clearly needs to rethink it’s marketing strategy to survive” – which turns out to be very true.
Blackberry taking a hit at Apple!
According to the article posted Yahoo Finance: APPLE “”Nearly all of the top companies in the Fortune 500 now approve and support iPhone on their networks” where a few years ago very few companies, let alone Fortune 500 companies supported the Iphone, simply because the network RIM was operating was much safer than the network both Andrioid and Apple are operating on. Yet, big companies such as oilfield-service giant Halliburton are slowly making the switch from Blackberry to iPhone and that is simply because the majority of U.S. Blackberries still run on old operating systems in compare to the new iPhone which runs on ISO5. Simply, consumers are slowly loosing their faith in RIM and would much rather switch to the iphone, since it basically has all the same features as the blackberry (including the new iMessage which is very similar to BBM) but also has a great camera a fabulous music player, a greater variety of apps and a larger screen.
To prove a point…Apple say’s well Blackberry can never take a shot at us…
https://www.youtube.com/watch?v=J-Q6NBp8bCA
My dad was a true RIM fan – and would of course never admit that the iphone was better than the blackberry, but he got an iphone from his work and has been using it and even he, with his stubborn way now agrees that the iphone has taken over the cell phone market and according to the UK Telegraph “Apple’s share of the US smartphone market doubled to 44.9 per cent in the final quarter of last year” which absolutely blows my mind. We briefly talked about APPLE loyalty in class and I believe once you get familiar with the APPLE product, especially the iphone, there is no turning back. Whatch out, while Apple may be at the forefront, technology is ever changing and there is always another company around the corner that could flip things around fairly quickly as RIM had so nicely demonstrated for us.