Ali’s blog “Get ready for the iphone5s or iphone5c” indicates how she thinks about the products. I want to discuss it as well.

iPhone 5S/5C launched on the 20^th of September and all the apple fans were crazy about how to get a new iPhone at the first moment. But in fact, it was very hard to buy a shiny new iPhone 5S on the launch day because apple only offered a few iPhone 5S products. The most popular color for iPhone 5S is gold. It is said that these days the price of gold iPhones can reach to 10,000 dollars or even higher. No matter how high the price is, people still bid a even higher price to buy it. But at the same time, its sister phone iPhone 5C could be pre-ordered online on the 17^th of September and also could be bought on the launch day without any shortages.

Why this happened?

This is called “hunger marketing”. Apple reduces the production of iPhone 5S in order to create an illusion that there is a shortage of the apple iPhone 5S. From the microeconomics, shortage of the products will increase the price of the products and the corporations will gain high profit from while maintaining the high price. This strategy also adds brand value to the corporations. That’s one way that apple attracts more customers and make more profits.

Recource:https://blogs.ubc.ca/dengali/2013/09/27/get-ready-for-the-iphone5s-or-iphone5c/