The world largest hamburger chain, McDonald’s announced on Thursday that it is going to spend $3 billion next year to open 1,600 new restaurants and remodel about 1000 restaurants it has now. As it is stated in the news, “McDonald’s recently has struggled to meaningfully expand sales at established restaurants after years of outpacing its rivals, last month trimmed its 2013 capital spending outlook by $100 million to $3 billion and delayed some new restaurant openings until next year due to softness in China and some other emerging markets.”
We all know that such a big corporation like McDonald’s, the company grows much bigger, the more challenge it will face. At the moment McDonald’s is struggling from its sales revenue and it plans to open more restaurants to deal with it. In fact, from a customer side, I think there are other ways to handle it. The company can come up with more ideas about fast food, like burger sandwiches, New Orleans roasted chicken wings, etc. Sales not only come from how many stores the company owns, but also depends on how attractive the products and the service the company offers to its customers.
I don’t think spend the large amounts of money to build new restaurants can help McDonald’s getting better! The big problem is McDonald’s menu, I mean they have to develop more healthy recipes to attract people’s attention.