LeBron signed lifetime deal with Nike. It is the first time ever in Nike’s history. The reason is not only because LeBron is one of the greatest players in the world but he is also very humble off the court. According to Lebron’s lifetime deal “We can confirm that we have agreed to a lifetime relationship with LeBron that provides significant value to our business, brand and shareholders,” Nike said in a statement. Nike believes that LeBron’s brand has great potential to keep growing the business for Nike shoes.

Why is LeBron? Well, Kobe also has huge impact on Nike shoes but Kobe also signed with Adidas when he was young in the league. Nike choose LeBron even before he entered into NBA, and they did a great job pick on LeBron, because LeBron is doing great both on and off the court. LeBron is the one guy since day1 with Nike and he working very hard on the court and being a great role model to the world. Nike wants to promote the relationship between each other and build a very loyalty program too.  People love to buy LeBron’s brand not only because they are good products but because also Nike promotes it very well and LeBron plays very well. The biggest risk is if LeBron injury himself or he has some negative public effects, but apparently, LeBron never really injury during his career and he is a FAMILY man and never against medias in public. Therefore, even though he is 31 years old, he still has great influence on Nike’s basketball business.

Nike also always brings LeBron to do charity programs such as basketball clinic or training camp, and promote his childhood story all over the world. Nike wants to let people know this is called giving back which helps Nike building stronger relationship in communities. Moreover, people’s feedback always very positive to this, because they love to see this hero being nice to them. If you work hard enough, you will get reward.

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1. http://www.espn.com/nba/story/_/id/14314807/lebron-james-signs-life-deal-nike

We lost qatar final when we play against No.1 seed in the national championship tournament in 2016. As a team member, I witnessed how great is a team. We lost in overtime but we fighted until the last minute and we pretty much gave all on the court.  We made some accomplishments that year but never the best. As No.8 seed facing No.1 seed in the country, it was not easy. However, we only have one goal is that get the championship for UBC since 1972.

We have to prove a lot of things in 2017 that we are the best men’s basketball team in Canada. According to Organizational Behaviour by Langton et al. (2016), “A team is a small number of people with complementary skills who are committed to a common purpose, performance goals, and approach for which they hold themselves mutually accountable, team members share leadership and the team’s measure of effectiveness is the team’s outcomes and goals, not individual outcomes and goals.”(p.204) We have one mission that is the national championship. Everyone contributes their part into the team, so do I. Walking into the gym and get shots up every morning or evening, motivating others get extra workouts and helping each other on the court and off the court. I am not a super basketball star but I have a clearly goal that is being a great role player on this team. Encouraging my teammates on the court and motivating myself to get better for next year, that is my job. 

This is not only about basketball, but this is also guide myself to be a better person and a better athlete. Understanding what I bring to a team which helps me in my future career too. This journey will help myself to stay strong and being the best I can be.

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1. Langton, Robbins, Judge, Organizational Behaviour, 7th edition, p. 204.