Adobe share soar on rumour of Microsoft bid
Oct 11th, 2010 by charlenelow
Rumours had it that Microsoft is planning to work together with Adobe in order to compete with the ever success of Apple. As a recent heavy trading, shares of Adobe ascended and report has it that there may be a possible buyout of the company.
As Apple has conquered the cellphone industry with the amazing Iphone invention, both Microsoft and Adobe are seeking to overcome the Iphone. As what is lacking in the Iphone, is the flexibility of the usage of other products within the Iphone, yet many people choose Apple because of the distinctiveness against all other phones/products, having their own system, many other companies can’t integrate their software into Apple. Therefore Apple stands alone. They have already achieved the top position in the markets for their products, they also prevent other people using other products due to the system they have. This sort of marketing strategy allows Apple to create an image as the only product that should be used. From this, customers are much more loyal to Apple in comparison to other software such as Microsoft.
There is still uncertainty whether this change will create a huge impact, however it will surely attract a number of customers.
link: http://tech.ca.msn.com/canadianpress-article.aspx?cp-documentid=25867781