Posted in Uncategorized on Nov 30th, 2010 No Comments »
During the 2010 Winter Olympics, Bell was pronounced the main telecom sponsor of the world-known event. Despite TELUS losing the bid, TELUS had used different marketing strategies such as strengthening its affiliation with Tourism Whistler. In addition TELUS had also indirectly found methods of advertising its services with the 2010 Winter Olympics through its sponsorship […]
Posted in Uncategorized on Nov 27th, 2010 No Comments »
What is old spice? Why would you buy it? Here is your reason! What many consumers are attracted to is not the product itself, but how the business sells its product. What makes the brand known, selling ordinary deodorant that any other brand is capable of. But what makes people want to buy old spice? […]
Posted in Uncategorized on Nov 25th, 2010 No Comments »
Now in the 21st century, companies and consumers are copious about the environment, and how a business could contribute. A key factor is “Sustainability” and Corporal Social Responsibility. As one of my favourite shopping outlets, “Zara” is committing towards the sustainable development of society. It has created a environmental policy as such: “AT THE STORE […]
Posted in Uncategorized on Nov 22nd, 2010 No Comments »
Twitter, a micro-blogging, social networking service that has caught the attention of countless number of people of all ages. Well developed countries all over the world have soared to reach every corner of the globe. So how far do they reach? Statistics have shown that this little bird has found its way to the land […]
Posted in Uncategorized on Nov 19th, 2010 No Comments »
Social entrepreneur: Someone who recognizes a social problem and uses entrepreneurship to solve that problem. Jamie Oliver, a chef or an entrepreneur? As worldwide known chef, Jamie Oliver has set out on a mission to raise awareness of the importance of nutritious and cooking and the impact it has on the lives of everyone, especially […]