A mission, a goal..
Nov 19th, 2010 by charlenelow
Social entrepreneur: Someone who recognizes a social problem and uses entrepreneurship to solve that problem.
Jamie Oliver, a chef or an entrepreneur?
As worldwide known chef, Jamie Oliver has set out on a mission to raise awareness of the importance of nutritious and cooking and the impact it has on the lives of everyone, especially young people and underprivileged people. He does this by building up a foundation whereby these people are given the opportunity to join an apprentice program in which they can learn to work in a restaurant business and as their progress increases, their level of responsibility increase. This program is funded by the money made from the business, and have an actual business model, in comparison to a charity business which gathers funds from others.
As said by Jamie Oliver:
“Having not been the brightest banana in the bunch myself, I realised that my biggest weapon in life was the determination, enthusiasm, hands-on and “actions speak louder than words” approach my father taught me, and I wanted to get this across to others, especially those interested in food.”
He has brought to achieve fundamental societal change using this method of innovative change!
