As well all known, in these years, Crocs is become another mainstream for some kind of people. However, it does not seem to people always like them.
According to the article Is this the end of the Croc? Company reports 43 per cent decline in profits (but the fashionistas won’t be sorry to see them go). Crocs reported a 43 percent decline in second-quarter profits and their shareholders did not feel well in August 2013. People started to think the brand is not fashionable anymore. However, Crocs CEO John McCarvel said Crocs is on the right track to sale their products and the brand would like to see 55 million pairs of shoes around the world.
I think people start to like Crocs because it has unique design at the first, and it made people feel comfortable, especially on the beach and doing some water actives. However, when people stop buying this brand also because they never change their design. This article makes people think, when a company stays a claim for their design, which way is the best one for sell, and how do customers accept the brand’s products.
