Amazon’s publishing business has not been going well, and all this may have to tie with Barnes and Noble’s refusal to carry their books.

Amazon had been trying to get into the publishing business since 2009, and in 2012, they launched New Harvest, which is an effort to publish general adult titles, instead of focusing on a niche like sci-fi or romance. The problem currently is that Amazon is not successful in pushing their titles into best sellers, and the main reason is that they don’t have to storefront exposure to gain audience attention. They want gain public attention for their books by placing imprinted books in physical book store.

Barnes and Noble’s wouldn’t carry their books because Amazon didn’t allow the retailer to carry digital version of the books, so they decided not to carry anything published by Amazon. It is known that titles published by Amazon don’t gain traction, and now many authors are reluctant to sign up with Amazon.

In this case, Amazon doesn’t have a strong supplier power to have a say on the biggest book store chain in US. It will be really difficult for Amazon to get into this business if they don’t allow other bookstores to sell digital copies.

This hurts Amazon’s publishing business, as they don’t have the key-partner and channel to deliver their products to their customers.