Instagram is a fun and easier way to share photos with parents, friends and colleges and it is really popular among the teenagers. I am one of the big fans and I prefer Instagram rather than Facebook because of less advertisments shown on the main page.

On 10th April, 2012, the CEO of Facebook, Mark Zuckerberg announced that they had agreed to acquire Instagram and that their talented team would join Facebook, too. It took Facebook about $1billion, but after that, Instagram never got profits to give them to Facebook. There was hostility between Instagram and Twitter afterwards that Instagram did not allow to show any Twitter images on the website and Twitter added some collections of filters. Many experts were studying Instagram’s methods of income generation and they believed the most obvious way was to add advertisements in Instagram.

On 3rd October, 2013, the co-funder of Instagram, Kevin Systrom said that the photo sharing services must fund itself. Social media advertising is a booming business in the US. According to research firm eMarketer, advertisers will spend $9.5 billion on social network advertisements worldwide this year. Some high-quility and interesting advertisements may be asserted in photos or videos in the future. If users of Instagram do not like some of displaying advertisements, they can hide those and report why people do not like them so that Instagram can improve the social media advertising. Actually I think this would be a good experimental way to test whether users like those displaying advertisements or not.