Sinopec Limited parent, Sinopec Group, is a Chinese oil and gas company based in Beijing, China. Its business includes oil and gas exploration and it also trades in New York. Nowadays, its reputation is becoming poorer. The latest bout of social negative data showed that in 2012, about 639 customers were judging Sinopec per day. The amount of people has become much more compare with that in 2011, by the publicity of media.  Actually, this oil and gas brand in China is quite famous and successful, and I couldn’t understand why there were so many people abusing Sinopec online.

After this serious negative situation appeared, the new representative of Sinopec, Lv DaPeng, decided to change the phenomenon by some regulations. Mr. Lv said he wanted to build a more open and transparent Sinopec. So afterwards, Sinepec Group opened the company’s everyday data to the society and this policy really worked. Some people stopped judging and started saying good words for Sinopec. The number of people, who abused Sinopec online reduced to the half from 2012 to 2013.

I think controlling social influence is important for any companies, especially for a huge and well-known company, like Sinopec. A good reputation is a condition that customers want to believe their products and services.