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Ever wondered why the big shiny apple is cheaper than the smaller unattractive one at your local supermarket? Chances are, the more eye-catching one is genetically modified (GM). Conflicts have aroused between the supply chain of organic, conventional and GM crops. Every country has a different level of acceptance towards GM organisms and many countries in Europe have banned these entities.  Since having independent supply chains are very pricey, they must share facilities and they have found genes from the modified crops on the fields of organic and conventional plants. This problem set up a dispute because organic consumers pay a generous amount to have 100% non contaminated food, and that’s not what they’re getting. Since dollar signs are all most people see nowadays, farmers have continued to produce a growing amount of GM crops because they can increase capacity and cut down on losses.

Since a suppliers goal is to provide what consumers want, will you choose the big shiny apple to promote GM strategies, or the unattractive organic apple to stand by organic growing?

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