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Snappy Socks is a company that portrays the characteristics of Schumpeter’s view on entrepreneurship. I was first introduced to this product through Canada’s top television show Dragons’ Den. Corla Rokochy a mother of five and a multitalented entrepreneur identified a common laundry dilemma and thought of an innovative way to solve this problem by adding a button to help keep socks together. She came up with this new product to target the frazzled mothers who could use the time of sorting socks to do something else.

Even though Snappy Socks may not have profited in several millions of dollars, within a short period of time this product was being sold in retail stores all across Canada and has generated over $15,000 in sales. Rokochy took a big risk of introducing this product because it is so simple. She made a simple modification and made a brand new product out of it.

The successful invention of Snappy Socks has not only identified Rokochy as a entrepreneur, but a mompreneur.

Watch a clip of Snappy Socks on Dragons Den here.

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